![]() Over the last five years, Apple increased its adjective use overall, while Samsung saw a slight decline. Samsung, despite having the lowest average speech time and word count, really loaded its announcements with adjectives with 8% of its total words being classified as such – just in front of Apple at 7.9%. ![]() We also looked at the number of adjectives used in each keynote speech. ![]() When it came to words per minute, Apple sat at 135. It also had the least words per minute.įinally, Apple came in the middle with average speeches lasting 1.8 hours and containing around 14,300 words. Samsung, on the other hand, had the shortest average keynote speech with an hour and the smallest word count at a little over 5,700 words. Microsoft came out on top in several categories – it had the longest average keynote speech at 2.9 hours, the greatest word count at over 28,300, and even a rate of delivery of 163 words per minute. We looked at the keynote speeches of five major tech companies over the last five years and analyzed various components, such as the length of the speeches, word count, and the percentage of words that were adjectives. We analyzed different aspects of keynote speeches and looked into trends that could shine light on the hype resulting from each brand’s presentations. We examined Apple keynote speeches and compared them with other tech giants, like Microsoft, Google, Facebook, and Samsung. Apple isn’t the only company that delivers keynote speeches, though. ![]() The Worldwide Developers Conference ( WWDC) commences on June 3, 2019, and anticipation is already starting to swell around potential developments in the Apple world. ![]()
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